
Raen optics is a cool little brand from so-cal, providing guys and girls with some high quality hand made frames that blend retro styling with contemporary flavor.

Raen optics is a cool little brand from so-cal, providing guys and girls with some high quality hand made frames that blend retro styling with contemporary flavor.
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We have received our spring/summer shipment of Wetsuits, Hoods, Booties, Spring suits, Rash guards, Wetsuit Jackets, and everything else that has neoprene. We have full suits it 4/3 and 3/2, along with spring suits and shorties in 2/1 and 1mill. … Continue reading
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Stop by on Thursday the 16th of May to check out a screening of the surf cinema absolute classic – North Shore. The screening is BYOS, (bring your own shit) just leave the heroin at home hipsters.
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We have just received our shipment from Matix for spring 13. New men’s wovens, pants, shorts, tees and hats are now available in store.
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Aegir is super stoked to announce that our resident grom Jack Armbruster pushed through to take 1st overall in the 3 contest Grom Jam series held at Mt. Snow. Expect alot from this kid in the years to come! YEAH … Continue reading
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So we finally went on sale…so now all you guys who were waiting should come and pick something up at radical discounts. We have decks from Arbor Snowboards, K2 Snowboards, and YES. Snowboards, along with boots and bindings from Deeluxe … Continue reading
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It’s cold out! Stay warm by using the right layers for on the mountain and NYC living. BASE LAYERS Every master plan starts somewhere. In the grand scheme of keeping yourself warm, you want to start with a base layer. … Continue reading
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Hailing from Reykjavík, Nikita Clothing is the brainchild of rider Heida Birgisdottir. Nikita is designed for chicks who surf, skate, and ride as hard as the boys do. Made with a faux fur hood, drawstring waist, and just the right … Continue reading

We are proud to announce that we are partnering with OVR Ride to give our customers and local DUMBO residents the convenience of bus trips to the mountain.
Pick up is right outside the shop (99 Water St), with the destinations Hunter Mountain, Stratton in VT and Killington in VT.
Here is a quick look at our schedule:
Jan:
• Sat Jan 19th Stratton MT
• Sat Jan 26th Hunter MT
Feb:
• Sun Feb 3rd Hunter MT
• Sat Feb 9th Stratton MT
• Sat Feb 16th Stratton MT
• Sat Feb 23rd Hunter MT
Mar:
• Sat Mar 2nd Hunter MT
• Sat Mar 9th Killington MT
• Sat Mar 23rd Stratton MT
You can get more information by clicking on the Bus Trips tab on the navigation bar.
See you on the bus!
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We just received our new shipment of beanies from Airblaster, Globe and Super. These guys keep on flying off the shelf! Pretty much every colorway available. Keep your head warm with help from the boys at Aegir.